Direct delivery to the store is one of the most important conditions in wholesale, especially in wholesale. This means that it distributes to retail stores one by one.
Wholesale distributors, retailers and manufacturers should familiarize themselves with the operation of DSD, because most accounts, category buyers and anyone else will ask if you are in the wholesale business.
Direct delivery to the store or dsd direct store delivery means that the distributor sells and delivers from store to store, stopping at each store or account to leave products, and sometimes even sell these products.
If you drop a ship or go to a place, for example, to a distribution center, it is not a DSD distributor.
Retail stores love DSDs, especially large chains. What they love even more than DSDs are full service DSDs. This is when the distributor delivers products from one store to another and serves the account. In other words, clean shelves or showcases, sell products, post prices, show other materials for points of sale and then go to the next account.
Stores love DSD because the distributor does all the work for them and because they never run out of products. If the dealer does a good job, the retailer will always be fully equipped with the product.
Now, what is it like to be a DSD distributor? Well, if you are a small distributor, this is not so important. If you work as a single person or distribute in the same city, you will not have problems with DSD, and you probably will not need a large investment. Now, on the other hand, if you create a large distribution network, they will most likely be distributed throughout the state or throughout the country. Now imagine how important this is. You will need a fleet of vendors and trucks.
This is why retailers love DSD, but manufacturers prefer to deliver truck loads to a central warehouse. There is a great investment with DSD. If you don’t want to invest, you still have to go and sell to distributors that have DSD. This can take months or even years if you already have retail accounts.
I like to divide DSD distributors into two main categories: Full service and Case Droppers.
You have already read a bit about full-service DSD distributors, deliver products to stores and sell products on invoices, spending several minutes or even hours in each store, shaking.